ARC=Access, Reach, Connect

In Professor Kinchlow's public relations campaigns course, we each are assigned a real client, with a real problem to solve by forming a strategic communication's plan.

I had the honor of getting the Florida Housing Finance Corporation but i specifically deal with the company's website.

My client's issue is , they need to build awareness about their affordable renting website which is FloridaHousingSearch.org.

While browsing through PR Newswire I found some valuable information to serve as a possible tactic in solving my client's issue.

PR Newswire said that a company's target audience expects to engage with the organization online. They give great tips on how to do that through the acronym ARC(access, reach, connect)

I'm posting a link about PR Newswire and the new service they are offering to ensure company's are engaging correctly with their target audience online .

See Professor Kinchlow......I AM LEARNING :)

http://www.prnewswire.com/products-services/website-engagement/Web-Site-Engagement.html

Moral Responsibility........#sike

Today in my Ethics course we were discussing pornography, indecency and moral responsibility. We discuss various topics in class because as future journalist, we are morally responsible for everything we write.

Some of my classmates felt that now we don't have the luxury of "freedom of speech" anymore. Many classmates agree that everything we write , it will eventually come back to haunt us in some way. It seems that everyone has an opinion and there will always be someone to oppose what you say.

We as journalist constantly have to make decisions and take that "moral agent" role that we learned about in Ethics.

We ended class watching videos about celebrities and community leaders that are constantly making ethically wrong decisions.

Take a look at this clip:

http://www.youtube.com/watch?v=bCGBaWvy-Y0

While most students agreed that this was inappropriate for the cops at work and morally wrong, it was two students who felt they shouldn't be in trouble because we need more cops. (the nerve)

You be the judge? What would be the ethical decision you chose?