ARC=Access, Reach, Connect

In Professor Kinchlow's public relations campaigns course, we each are assigned a real client, with a real problem to solve by forming a strategic communication's plan.

I had the honor of getting the Florida Housing Finance Corporation but i specifically deal with the company's website.

My client's issue is , they need to build awareness about their affordable renting website which is FloridaHousingSearch.org.

While browsing through PR Newswire I found some valuable information to serve as a possible tactic in solving my client's issue.

PR Newswire said that a company's target audience expects to engage with the organization online. They give great tips on how to do that through the acronym ARC(access, reach, connect)

I'm posting a link about PR Newswire and the new service they are offering to ensure company's are engaging correctly with their target audience online .

See Professor Kinchlow......I AM LEARNING :)

http://www.prnewswire.com/products-services/website-engagement/Web-Site-Engagement.html